When it comes to searching on Google 70% of the top 100 searches are videos. Consumers are seeking information on products and services and they are ready to buy when they find what they want. YouTube is the second largest search engine and so videos rank well and you have an optimum opportunity awaiting you with online video marketing.
3 Must Know Tips for Creating Marketing Videos With Others
If you are new to creating online marketing videos, you are going to quickly reap the benefits especially if you include others in the videos. Here are 3 must know tips for creating marketing videos with others.
#1 Make Sure You Include Others
The best way to make the most out of your marketing videos is to include other people. These people will become marketers of your product(s) or service(s). Video is powerful because unlike other mediums video lets you connect at the core. Video is much more interesting and effective. You can engage the powers of being using shout out videos that send out a little love, interviews, and the sharing of ideas.
For example, you might do interviews of some of your customers, asking them about the product, what they like about it, what they don’t like, how they use it, etc. If you are selling a product that’s designed for your customers to resell and make money then you could have them do a testimonial about the money they are making off the program.
#2 Collaboratively Create Compelling Content
Online marketing videos are an excellent way to create collaborative compelling content. Share your thoughts in a conversation format, or share your experiences with someone else. This will make it a lot more fun and more interesting for your viewers. In addition, everyone that is participating will share the content with others expanding your video’s reach. This is one of the most popular video formats so why not give it a try and see how successful this type of video content is for you.
#3 Interview Experts at Trade Shows
Getting other industry experts in addition to yourself is a great way to increase your viewers. It allows you to create content based on your expertise and the expertise of another person. Trade shows happen in almost every area so you should be able to find one in your neighborhood if you are just patient. If you haven’t got a trade show then think outside the box and look for an expert in a local store. Many times the expert you connect with will share the video link, which in turn will drive more traffic to Facebook, Twitter, Google +, YouTube, etc., and to your website also.
Make the most out of your marketing videos by posting them in as many places as possible. The more sites you place the video links on the more views and the more likely that you will grow your viewer base.
3 Ways to Get People to Like Your Marketing Videos
If you’ve decide the time has come to create online marketing videos, you are making a wise business decision. For your videos to be successful there is lots for you to learn, but for now we are going to show you 3 simple, but powerful ways, to get people to like your marketing videos. Let’s get started.
#1 Jump Into Action Right Away
If you want to grab your viewers attention you won’t want to be dragging things and don’t waste time as this will weaken the focus and you will lose your visitors. Instead, jump into action right away. Immediately communicate a message through action. Captivate your viewer’s attention by planning your opening scene like you were creating a movie.
#2 Plan What Your Greeting and Closing Scripts Will Look Like